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Take your smile from Drab to FAB! Featuring Express Whitening Inspired by smiles, expressed by yours!



How Does It Work?

The Express Whitening treatment begins with using a patented mouth tray and our Whitening Accelerator light.  The Whitening Accelerator light produces an intense cold-light, illuminates the teeth and boosts the release of hydroxyl radicals at a wavelength of 390 to 500 nanometers, a proven optimal range for teeth whitening.  Harmful ultra-violet (UV) and infrared light is completely removed by the filtering system, leaving only a focused beam of cold light in the blue-cyan spectrum, penetrating deep into the teeth and activating the whitening formula to its optimal potency.

The Express Whitening treatment kits are designed to work specifically with the Accelerator light.  The patented mouthpiece is designed to press the peroxide gel onto the tooth surface for optimal whitening.  The Accelerator’s intense cold-light activates the gel and rapidly accelerates the whitening process.  In just 20 minutes, teeth discoloration from years of staining foods and drinks, coffee and tobacco products is eliminated, leaving a beautiful, bright smile.

What is the minimum age to have this whitening procedure done?

16 and 17 year-olds can have this procedure done with the consent of their parent or guardian, but it is not recommended for those younger than 16.

Is the Express Whitening treatment Suitable for everyone?

The Express Whitening treatment delivers phenomenal results for natural teeth that have been stained by smoking or by substances like coffee, tea or red wine.  The treatment also whitens teeth stained by tetracycline, fluoride, or genetic discoloration.  It is likely that it may help restore dental restorations, such as bonds, veneers, fillings, or crowns to their original color and help even out a smile.  However, this is not guaranteed.  There has also been success with clients that have discoloration caused by steroids and chemotherapy.  In these cases, it is suggested that clients come back for several follow-up sessions until optimal results are reached.

Pregnant women, children under the age of 16, and patients with periodontal disease are discouraged from undergoing this procedure.  Also, anyone with sores or cuts in their mouths, dental work that needs to be done (fillings, root canals, etc.) or have gum disease are advised to have this corrected by their dentist prior to getting this procedure.

Should I have my teeth cleaned by a dentist before I get my teeth whitened?

It would definitely not hurt the process because the cleaner your teeth, the better they will respond to the teeth whitening procedure.  Also, it is important to avoid dark foods and drinks, and tobacco products, for two to three hours after a cleaning to give the pellicle (invisible layer of glycoproteins) time to reform.

How white could my teeth get?

Individual results will vary, depending on how discolored the teeth were to begin with, how well they take to the whitening gel, and how much natural enamel is on the tooth.  You can expect to see an improvement of 2 – 8 shades whiter on the Vita Bleached Guide.  Whiteners may not correct all types of discoloration.  For example, yellowish hued teeth will probably whiten well, brownish-colored teeth may not bleach very well, and grayish-hued teeth may not bleach well at all.

What are the white spots on my teeth?

These spots are calcium deposits and they will appear brighter after the whitening process, but it will subside within 24 hours.

How long will the whitening last?

This varies from person to person and depends on your diet and habits (smoking, chewing tobacco), but the effects should usually last for at least two years.  It is also strongly recommended that clients use the EW whitening pen everyday to help maintain their smiles and prolong the results from their whitening session.  Best results may be obtained by using the whitening pen at least twice in the 15 hours following the whitening procedure, while the teeth are still porous, and then once a day thereafter.  Quite often, this results in boosting the smile another shade or two.

Is it safe?

Yes, scientific studies have shown that using hydrogen peroxide to whiten teeth is effective and safe. The dental community has used it in teeth whitening for years.  It does not change or damage the structure of teeth; it merely makes them appear whiter and brighter.

What is the difference between Hydrogen Peroxide and Carbamide Peroxide?

Hydrogen peroxide is the whitener preference for in-office whitening procedures, where time is limited.  It is powerful and fast-acting.

By contrast, the whitener preference for at-home teeth whitening is slower acting carbamide peroxide, which breaks down into hydrogen peroxide. Carbamide peroxide has about a third of the strength of hydrogen peroxide. This means that a 15 % solution of carbamide peroxide is roughly the equivalent of a 5% solution of hydrogen peroxide.

Is it FDA approved?

Yes, the FDA has approved it as a safe, cosmetic tooth whitening procedure.

How long does treatment take?

In only 20 minutes, tooth discoloration that has built up over the years will be lifted off!  It takes no longer than the time it would for you to have a haircut, a manicure, or a cup of coffee – it is that simple!

What type of gel do you use?

We use both a Hydrogen Peroxide and a Carbamide Peroxide with a photo initiator.  Our Whitening Pens contain Carbamide Peroxide.  All gels are high quality, pH balanced and are made in the U.S.A.

I have a crown on my anterior or front teeth.  Will your product whiten my crown?

No, but if you have had your crown for many years, we may be able to brighten your crown to its original color.  If you are considering getting a new crown, standard procedure is to first whiten your natural teeth to your desired color, then wait two weeks for the color to stabilize.  Once you are happy with the shade of your smile, go to your dentist and have him/her match the crown to the new shade of your teeth.

How do I use the pen?

Twist the base of the pen to push the gel into the brush.  Brush a thin, even layer onto the tooth surface and allow it to sit for 30 minutes.  The gel dries onto the teeth after about 2 minutes, allowing you freedom to talk and move around, just make sure not to eat, drink, or lick your teeth.  After 30 minutes, rinse off. The whitening pen works really well to get in those hard to reach places as well as spot treatments.

What is the difference between the Express Whitening method and others out there?

The Express Whitening treatment whitens your teeth immediately and has no side effects.  The result is 30% better than home whitening products and comparable technologies.  Plus, unlike most over-the-counter products, our gel does not contain harmful acidic preservatives that erode enamel.

Will it hurt?

You may experience tingling during the treatment. This sensation is the activation of the whitener as hydroxyl radicals and oxygen bubbles are released and deep stains are lifted off.  However, if you do experience pain during the procedure, immediately remove the mouth tray and notify your whitening specialist. You may have conditions in your mouth that may require the attention of a dentist.

Most of our customers experience no pain or sensitivity after the treatment.  However, a very small percentage of patients may feel a minor ache and some gum sensitivity within the first twelve hours following the procedure, which can be relieved by applying a small dab of Sensodyne or vitamin E oil.  

For tooth sensitivity, place a small amount of Sensodyne toothpaste into a cup and have the client rub it on their teeth. Instruct client to use Sensodyne for the next two to three days until the sensitivity subsides.  

For gum sensitivity, use a vitamin E swab and apply to gums before and after the procedure.  

All sensitivity should dissipate immediately or within 24 hours.  Advise sensitive clients to avoid hot or cold drinks for the first 24 hours.

Is there anything that I need to do after the teeth whitening session?

For the 24 hours following the teeth whitening session be sure to avoid dark, staining foods and drinks, such as coffee, tea, dark sodas, red wine, beetroot, curry, dark sauces (tomato, soy sauce, teriyaki, balsamic vinegar, etc) and colored toothpastes.  Also, DO NOT USE TOBACCO PRODUCTS during this period (cigarettes, cigars, and chewing tobacco).

Most meats and vegetables are fine, as well as rice and pastas.

Note:  Red Bull, although a light-colored beverage, can be staining.

Rule of Thumb:  Anything that stains a white t-shirt will stain your teeth.